Grass Fed Whey Protein New Zealand - Excellent Opportunities Now
However, they are bombarded with warnings about the arsenic levels in brown rice, the mercury contamination of fish, the estrogenic properties of soy, the pesticides and purines in peas, the hormone enhancement of beef, chicken and pork. All of which leaves today's athletes searching for "clean" protein sources. Perhaps now is the perfect time for bug protein supplements. Insects, algae and synthetic biology ("synbio") sources may make up over 50 percent of the alternative protein market by 2054, according to a recent report from Lux Research . But insects have always played an important role throughout the history of human nutrition. Even in the United States, where it's no secret that insects are the "hidden" ingredients in foods like catsup, peanut butter, and beer, (yes, beer)—the hops used in beer are infested with an 'acceptable' level of aphids, as the FDA allows for a certain amount of insects, considered natural and unavoidable defects, in foods . As a nutritional supplement, bug protein definitely has a future, but it may be a few years ahead of a mainstream American culture, in which the past generation has been raised on the belief that breakfast comes in a box and 'healthy snacks' are unwrapped and zapped. It's one thing to convince a person to eat a bug; convincing an entire culture is a bigger challenge. However, sports nutrition offers a unique gateway to the edible insect industry. Athletes, have always been early adopters of trends in nutritional supplements. Creatine monohydrate, BCAA's, and whey protein were embraced by bodybuilders long before they became sports nutrition staples. And considering whey protein, the ISO XP whey protein new zealand by-product of manufacturing cheese, was for many years thought of as a cheap- and nasty-tasting waste material, bug protein could begin trending heavily in sports nutrition (especially since bugs are truly Paleo). During a recent conversation with buyers from leading sports nutrition retail chains, the topic of bug protein came up. When asked if they would add bug protein products to their shelves, the squeamishly unanimous response from this group was, "no comment." This is entirely due to their naive perception of edible insects, also known as the "yuck" factor.
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